Using Analytics To Evaluate Your Website
Are you getting the results you want from your website?
What seems like a simple yes or no question is actually more complex than it seems. For example, lets say you determine the success of your website by how many more leads it brings in per month. Typically users will make judgements based on the raw numbers, but a little more digging will uncovering the truth behind whether your website is successful or not.
Analytics allows users to see the statistical data of how visitors interact with their website. How many visitors come to your website per month? How many of them are new users? How do they get to your website? Where do the leave your website? How many pages do they visit before they leave? The data that can be pulled through analytics seem never-ending and invaluable in terms of optimizing your website for the highest success rate.
Below are some key metrics that can be tracked using Google Analytics to see how your visitors are interacting with your website.
Bounce rate – Measures how many visitors leave within a couple seconds of the website loading. If this this number is high, then that means your design is not engaging the visitor. Possible solutions include: web design change or content change.
Content-in-page analytics – Allows the user to visually see how visitors interact with the website by showing what links visitors are clicking on. Pair bounce rate with content-in-page analytics and you can get a better picture of exactly where your website is struggling.
Create goals – Each goal is essentially a funnel system. It lets you track a visitor from page 1 to page-whatever the final goal is. For example, users can see where visitors are breaking off in the system for buying a product. Based on this data, improvements can be made to the purchase cycle like shortening how much information you request from the customer or condensing how many pages you make the customer go through before finally making the purchase.
You can see more documentation on Google Analytics here.
If you don’t already have analytics set up on your website or need extra insight on how to use this feature, get in touch with me today.
Tags: website analytics