When it comes to blogs many times people often write a post and then forget about. After all who wants to spend time managing a post that was written over a year ago?
The beauty of the internet is that once something is posted it is almost there forever. Just because an article is over a year old does not mean search engines will stop putting it in their results. It also does not mean people won’t happen to stumble upon it through various social networks or even your own archives.
More than likely, if you look at a post your wrote a year back, then it will not be formatted or monetized nearly as good as what you are doing today.
While you can always use fixed ads, there is always room to improve old articles:
Which Articles to Update?
I am going to assume that you are already using some form of traffic tracker such as Google Analytics.
Log into your account and find what some of your top articles are within the last month or so. Odds are that you will probably see a handful of articles that were published at least 6 months ago.
Now all you need to do is go back and update the articles.
Bottom Line: Just like wine, the older the better, the same can hold true for your articles. A solid timeless article can constantly bring in hundreds of search traffic on a regular basis for some time to come, so why not make it a more efficient money maker?
Tags: management, monetizing, Tips