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Posts Tagged ‘start-up’

Buying vs. Selling: What to Do?

Forget about just making money online, when you are dealing with anything that has to do with some sort of income we all would like to make money right now; however, the desire to experience satisfaction now might hinder that feeling a couple months down the road.

With any business, revenue is usually generated in an exponential format… meaning your money grows exponentially over time. While you make a couple cents in the first month, the next month could bring a couple dollars, followed by a couple hundred, and so on. The ability to see passed the rough patch and keep you eye on the end goal is what separates successful ventures from fallen one.

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An Unique Business Name. Its About Brand Awareness

Being in my position, I am constantly being pitched new business ideas and concepts. One question I always ask is what will be the name of your business or this particular project? Most of the time I receive some boring same-old name.

Take a second to think about this…

At some point of your business lifespan, you can change everything… except the company name. You can always change the product, logo, rebrand, and so on, but you can never change your company’s name. If anything, you have to create something else under another identity if you want to ditch your name.

For the most part people understand this, but because of that they are scared to be creative when choosing a name, rather they are looking for what I call a descriptive name (i.e. Bob’s Dry Cleaner, The Electronic Shack, etc).

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When To Spend Money On Your Site

With tools like WordPress and extremely cheap hosting, getting your site up and running really requires no money; however, when do you know it is time to spend more money?

The allure of starting something like a blog is enticing to most because they can make money without have to expense really any of their own. While you can relatively build and grow your site without have to spend to much extra, how do you know when and what to spend money on?

We need to first look at the essentials that we have to spend money on: Hosting and domain. These are annual payments and combined can cost you somewhere between $80-$100. Not bad especially when you consider of starting an actual brick-and-mortar store. Check out a bunch of cheap hosting companies that offer free domains with web hosting plans.

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How To Form Your Own LLC

Several blogs start and die everyday. Due to the very low barrier of entry, often times people don’t treat their online entity as a real business, end up not making money, and eventually let the entity die a slow painful death.

It is one thing to treat your online work has a real business, but it is another one to actually make it a legal one. Obviously, I am talking about incorporating your business, with the most popular and probably easiest form being a Limited Liability Company (LLC).

There are many various reasons why somebody would want to incorporate their business. A few include…

  • Protect your personal assets. Setting up your business as a separate entity will protect creditors, lenders, or anybody who would want to come after you (legally).
  • Continuity. If you have multiple partners or state powers in your will, a corporation can continue to go on with business.
  • Access to money. Everybody already knows incorporating your business will help you look more legit, but it will also help you should you decide to find investors and other type of investment into your business. You also can’t get an your Employee Identification Number (business version of social security number) banks need to open business accounts and get business loans.
  • Tax benefits. There are many tax benefits and loopholes available to small businesses, and incorporating allows you to take advantage of them.

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The Easiest Way to Gain Site Traffic

The first couple of months of your site can feel like a complete waste of time. You are probably putting in tons of work, yet seeing very little traffic and even less income. For most new web site owners, the process of properly using social networks and other forms of social marketing can take a while to click. So traffic is probably volatile and usually un-targeted.

While you don’t necessarily need tons of traffic to covert any type of sale or conversion, it definitely doesn’t hurt. Make sure to check out my article on how to covert sales with little traffic. Believe or not there are easy and fast ways to rank high in the search engines regardless of your page rank.

On the other hand, not everybody is trying to covert sales, maybe you want more publicity, or maybe you are just trying to create some sort of following. Whatever the reason is we would all love our sites filled with users and commentators. The number one easiet and fastest way to quickly gain site traffic is to guest post on the authority sites in your niche.

Most of the time these sites are more than welcome to have you contribute. Obviously it means less work for them, but don’t think they will just post any random article. These authority sites usually receive dozens of request a day, but they can’t post all of them. Your articles for a guest post should be some of the best or most interesting pieces you have written. You should try to attack a unique concept that will draw more visitors from the authority site to yours.

What makes a good guest post site?

The ideal site to guest post on would be one that averages some number of commentators on every post. It is hard enough to get people to comment, if they have commentators on everyone, then odds are they are experiencing a pretty significant amount of activity to their site. Also if these users took the time to comment, then there is a good chance they will probably take the time to at least visit your site.

Often times you will come across authority sites, but their traffic is derived more through search traffic. There is nothing wrong with guest posting for them, but the traffic will not be as immediate as you will like.

Once you get the visitors to your site, the ball is in your court. Before your guest post is ever published, your site should be optimized to capture these new leads. Trust me, if a visitor from the guest post site comes to your site and does not like it, then he or she will NOT come back.

Kill two birds with one stone.

Besides just gaining more exposure, your guest post will also give you some great link juice because this authority site is linking back to you, so there are multiple pros for going on a guest post tour.