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Posts Tagged ‘monetizing’

Chitika – Monetize Your Search Engine Traffic

One of the benefits of advertisement networks like Adsense is that their campaigns automatically generate related links based on your content, but what if you could place links to products or services based on what your reader searched to get to your site?

Well it is possible, and it has drastically enhanced the way people monetize from search engines.

A free pay per click ad network, Chitika, allows you to place ads on your site that will only show up to people who have reached your site via search engine. Moreover, the ads displayed are geared not towards your site, but the keywords the user was searching.

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Increase Your Adsense Revenue

Adsense has been the go to revenue service for many online web sites, and why not? Sign up is free and easy, and the ads are automatically related to your site. That being said, many people often have trouble making any money with the service.

In theory Adsense should be a killing and an easy way to make money, but the problem is that many just don’t implement the ad structure for the best results. People always think you need tons of traffic, but there are other ways to improve your revenue from Adsense.

If you already have Adsense up and running on your site, then you are probably aware of the loads of different companies advertising through the Google platform. Why not use this to your advantage?

The rules of Adsense clearly states that you cannot promote clicks to your ad; however, there is nothing wrong with improving your chances of clicks.

For those that are unaware, Adsense ads crawl the content on the page and display related ads. Knowing this we need to capitalize on this system. Let me give you a quick example of what I am talking about:

On my investing blog, I have several reviews for various stock brokers. While some have their own affiliate programs, others don’t. So how can I take those brokers that don’t and create my own “affiliate system?” Something is better than nothing, right? I simply fill my review with keywords for that broker. Odds are that they will have some sort of ad campaign running through Google. At the very least, some stock broker will show up.

In relation to my investing blog, I did a review for thinkorswim stock broker, threw in an Adsense 300×250 campaign, and 5 times out of 10 a thinkorswim ad came up. Obviously if somebody is reading a review about a particular product and then see an ad for that or a related product, they are more inclined to click on it.

You’d be surprised to see how much this trick alone will boost your revenue. Better yet, if you are able to get search traffic, conversions will run even higher.

Turn Your Old Articles into Money Makers

When it comes to blogs many times people often write a post and then forget about. After all who wants to spend time managing a post that was written over a year ago?

The beauty of the internet is that once something is posted it is almost there forever. Just because an article is over a year old does not mean search engines will stop putting it in their results. It also does not mean people won’t happen to stumble upon it through various social networks or even your own archives.

More than likely, if you look at a post your wrote a year back, then it will not be formatted or monetized nearly as good as what you are doing today.

While you can always use fixed ads, there is always room to improve old articles:

  • Link to other articles written after the original post date.
  • Use affiliate links you did not use when it first went live.
  • Update with any current data that may be applicable.

Which Articles to Update?

I am going to assume that you are already using some form of traffic tracker such as Google Analytics.

Log into your account and find what some of your top articles are within the last month or so. Odds are that you will probably see a handful of articles that were published at least 6 months ago.

Now all you need to do is go back and update the articles.

Bottom Line: Just like wine, the older the better, the same can hold true for your articles. A solid timeless article can constantly bring in hundreds of search traffic on a regular basis for some time to come, so why not make it a more efficient money maker?