Concepts and Ideas

The inner thoughts and workings of a powerful and innovative web design firm. This blog is curated by the founder of ASANT Media, Amey Shivapurkar.

Using Analytics To Evaluate Your Website

Understand how you can use Google Analytics to properly address whether your website is successful or not. Learn how visitors are directly interacting with your website and where your website is struggling to make a connection.

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Gathering Requirements for a Web Campaign

Find out what questions should be asked to determine the best requirements needed for a business’s web campaign.

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How to Own Your Name in Google Searches

Whether you want to dominate your own name or another key term, learn some key tips on how to start owning the Google Search results.

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How To Sell Anything To Anyone Book Review

How satisfied are you with how much product you sold the last month? Regardless of how great your product is, it means nothing if you can’t persuade customers to buy it. Everything from the layout of your website, marketing campaigns, colors, to the sales copy used for your products is part of the sales process. [...]

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4 Ways To Use Your Website To Engage Consumer Purchasing

The obvious benefit to adding a web component to your brick-and-morter store is to reach more consumers, but a website can also help build enthusiasm and generate more sales. Below are 4 ways to use your website to motivate your consumers to buy: 1. Share Your Knowledge-base Half the battle is convincing the consumer that [...]

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Examples of Local Businesses That Use Websites to Attract Customers

While a website can help businesses sell more goods, a nicely designed website can also inform potential customers about what products are offered through your company, what makes your company special, the history of your company, and other various data you plan to share. Most importantly a nicely developed website can help expand the reach [...]

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A Quality Control Checklist For A Quality Design

Before, during, and after every design project, we have a checklist of tasks that are to be completed. Below are some of the action items on our quality-control checklist. (BEFORE) Gather requirements and needs of the project. (BEFORE) Create a full mockup of the design. (DURING) Develop website using clean code optimized for best search engine [...]

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The Wild Investor Undergoes Redesign

One of the biggest projects at ASANT Media is a stock market blog called The Wild Investor, and, with the need of some changes and the year coming to an end, we felt it was the right time to release the 4th version of The Wild Investor. Right off that back there were a couple [...]

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How To Engage All Your Customers

Every 6 months I gage my email subscribers to see what their needs are, what information they are looking for, and how much do they actually know about all my services. The responses to the latter question was somewhat shocking. For this particular project, I have a website, a Twitter account, and an email list. [...]

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New Features Of WordPress 3.0

For the longest time WordPress has been the go-to blogging platform. The open-software is not only free, but also extremely easy to setup, customize, and maintain. The one criticism of WordPress when compared to its peers (i.e Drupal, Joomla) is the lack of content customization from within the admin panel. If you are a designer it doesn’t [...]

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