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SEO Strategy Builder

Search Engine Optimization (SEO) is often looked at as a mystical term. People know what it means, but it seems like only the select few know how to actually execute a strategy to achieve SEO success.

SEO is an art more than a science. Essentially the goal is to make the search engines think your page is more important than others on a specific topic. How you do that is the million dollar question. The better your SEO is the more FREE traffic you will receive. SEO traffic is also the most targeted, so website owners get the best of both worlds.

ASANT Media has put together an article that takes a look at what SEO is, why it is important to your business, and looks at how to create a solid SEO game plan.

The full report can be seen here (PDF)

Using Analytics To Evaluate Your Website

Are you getting the results you want from your website?

What seems like a simple yes or no question is actually more complex than it seems. For example, lets say you determine the success of your website by how many more leads it brings in per month. Typically users will make judgements based on the raw numbers, but a little more digging will uncovering the truth behind whether your website is successful or not.

Analytics allows users to see the statistical data of how visitors interact with their website. How many visitors come to your website per month? How many of them are new users? How do they get to your website? Where do the leave your website? How many pages do they visit before they leave? The data that can be pulled through analytics seem never-ending and invaluable in terms of optimizing your website for the highest success rate.

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Gathering Requirements for a Web Campaign

A web campaign can have many or one purpose. It can help sell products or it can market and inform users about the company. Either way, the obvious end goal of a web campaign is to generate some form of business.

The idea of a web campaign is to get the end user to do something. What is it?

Thanks to low costs and quick turnarounds, breaking even on the cost of building a web campaign does not take much work, but the difference between making a small or large profit margin is a thin and can be addressed before the web campaign is ever even made.

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How to Own Your Name in Google Searches

Have you ever done a Google search for your name? We all have. The better question is are you satisfied with the results?

A regular question or request I often get asked to help with is “how do I own my name on Google?”

A popular strategy by many companies or prospective clients is to Google search the name of the person of interest. Thanks to all the spam sites and social networks a Google search for your name could very well hurt you.

For the most part, as long there are no risqué photos or defaming articles you will be fine; however, for many people, owning their name is a great way to control their identity and build their credibility. For example, a journalist might want a webpage they created to be displayed at top of the search results as a starting point for anybody looking up the person. The page could give the reader a background and directly point to highlighted articles the journalist wants searchers to read.

Now depending on the popularity of your name, it may prove to be harder to take back your name on Google. If your name happens to be Michael Jordon or George Bush there is probably not much that can be done.

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How To Sell Anything To Anyone Book Review

How satisfied are you with how much product you sold the last month?

Regardless of how great your product is, it means nothing if you can’t persuade customers to buy it.

Everything from the layout of your website, marketing campaigns, colors, to the sales copy used for your products is part of the sales process. One break within the chain can result in loss revenue.

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