Content Is King In SEO
We have already gone over 7 ways to increase organic search engine traffic; however, when it comes to SEO many people really do not get it. I do not pretend to be some SEO guru because I am not; however, I have locked in some high rankings for popular related search terms or phrases. Best of all, I have done this all for no additional costs.
Really quick, the importance of search engine traffic is that it is highly targeted. Getting this traffic organically means you are not paying for spots through something such as Adwords. So not only are you getting loads of targeted traffic, but you are also getting it for free.
Many times I get the question: what is the best way to boost search engine results?
Sure there are a variety of tricks, schemes, and tests you can do to try and increase your chances of landing a high ranking spot; but if I had to give you just one step.. it would be content.
Yes, we have heard it over and over again. Content is king, but it is really true. With the emergence of mediums like video, I notice that many people are leaving the “old-fashion” text behind. Why bother writing, when you can just record, right?
Wrong!
If you are lucky, perhaps search engines can grab your videos from places like YouTube and such, but you are essentially leading them to YouTube, and then requiring them to click on another link that will take you to your site. In the online world, the more steps the less people that will follow through.
Content is king.
Search engine have spiders that crawl through web pages and pick up text. Even images could be considered text if you add “alt text” to them. If you are posting a video, then make sure to add a text summary on the same page. Handing out a free PDF or some other download? Unless you are making them subscribe or do something for it, then why bother locking it in a PDF file? Instead consider copying everything from the PDF and creating a page for it, and if you really want to, then you can attach the PDF for people to download if they want.
So while there are many tricks and gadget plays to try and game the system, remember that quality content is the overall king when it comes to boosting search engine traffic. After all, if spiders cannot read it, then how will they know what you are talking about?
Tags: content, marketing, search engine optimization, seo, traffic